Privacy Policy

Last updated: 4 October 2026

Walden London operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Walden London is powered by Shopify, which enables us to provide the Services to you.

Saala, trading as Walden London, is the data controller responsible for the personal information described in this Privacy Policy.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or otherwise interact with the Services, or when you communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understood how your personal information may be collected, used and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with our Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details: including your name, address, billing address, shipping address, phone number and email address.
Financial information: including payment information, transaction details, payment method and payment confirmation details.
Account information: including your username, password, preferences, settings and other account-related information.
Transaction information: including products you view, place in your cart, purchase, return, exchange or cancel, as well as your previous transactions.
Communications with us: including information you provide when contacting our customer service team or otherwise communicating with us.
Device information: including information about your device, browser, network connection, IP address and other identifiers.
Usage information: including information about how and when you interact with or navigate our Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you: including when you create an account, place an order, use the Services, contact us or otherwise provide us with information.
Automatically through the Services: including through your device, browser, cookies and similar technologies when you visit or use our website.
From our service providers: including providers that support payment processing, fulfilment, shipping, analytics, customer service and other business functions.
From our partners or other third parties: where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

Providing, tailoring and improving the Services: including processing payments, fulfilling orders, arranging shipping, managing returns and exchanges, remembering preferences, maintaining your account and improving your shopping experience.
Marketing and advertising: including sending promotional communications and displaying advertisements that may be relevant to you, where permitted by law.
Security and fraud prevention: including authenticating accounts, providing a secure shopping experience and detecting, investigating or preventing fraudulent, unlawful, unsafe or malicious activity.
Communicating with you: including providing customer support, responding to enquiries and maintaining our business relationship with you.
Legal and regulatory purposes: including complying with applicable laws, responding to lawful requests and enforcing or investigating potential violations of our policies or Terms of Service.

Lawful Bases for Processing

Where UK data protection law applies, we process your personal information only where we have a valid lawful basis to do so.

Depending on the purpose, we may rely on:

Contract: where processing is necessary to process your order, take payment, arrange delivery, manage returns or provide customer support.
Legal obligation: where processing is necessary to comply with applicable legal, tax, accounting or regulatory requirements.
Legitimate interests: where processing is necessary for our legitimate business interests, such as improving our Services, preventing fraud and maintaining website security, provided those interests are not overridden by your rights and interests.
Consent: where you have given consent, for example for certain marketing communications or non-essential cookies where required.

Marketing Communications

Where permitted, we may use your personal information to send marketing, advertising or promotional communications by email, text message or other appropriate channels.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.

If you unsubscribe from promotional communications, we may still send you non-promotional messages relating to your orders, account or customer service requests.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and in accordance with this Privacy Policy.

This may include:

Shopify and other technology providers that support the operation of our website.
Payment processors and financial service providers.
Fulfilment, shipping and logistics partners.
Customer support providers.
Cloud storage, analytics and IT service providers.
Marketing and advertising partners where permitted by applicable law.
Third parties where you direct, request or consent to the disclosure.
Our affiliates or related businesses, where applicable.
Authorities, regulators or other parties where disclosure is required by law.

We may also disclose personal information in connection with a business transaction such as a merger, acquisition, restructuring or sale of business assets, where permitted by applicable law.

Relationship with Shopify

Our Services are hosted by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of the Services in order to provide and improve the platform and related services.

Information submitted through our website may be transmitted to Shopify and other service providers, including providers located in countries other than your country of residence.

Shopify may also process certain information in connection with enhanced platform features, analytics, fraud prevention, advertising and personalisation services.

For more information about how Shopify handles personal information, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

Cookies & Similar Technologies

Our website uses cookies and similar technologies to operate the Services, remember your preferences and provide essential website functionality.

Where required by law, non-essential cookies, including certain analytics, marketing and advertising cookies, will only be used after you have provided your consent.

You can manage or withdraw your cookie preferences at any time through the cookie preference tools available on our website. You can also control cookies through your browser settings.

Third-Party Websites & Links

Our Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not controlled by Walden London, we recommend reviewing that website's privacy and security practices.

We are not responsible for the privacy, security, accuracy or practices of third-party websites.

The inclusion of a third-party link does not necessarily mean that we endorse the relevant website, organisation or service.

Children's Data

Our Services are not intended for use by children below the age at which they can legally consent to the processing of their personal information in their jurisdiction.

We do not knowingly collect personal information from children where doing so would not be permitted by applicable law.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details below so that we can review and, where appropriate, delete that information.

Security of Your Information

We use reasonable administrative, technical and organisational measures designed to protect personal information.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

For this reason, we recommend that you do not send highly sensitive or confidential information through unsecured communication channels.

Retention of Your Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

The length of time we keep information may depend on factors such as:

Whether we need the information to maintain your account.
Whether it is required to provide the Services.
Legal, accounting or regulatory requirements.
The need to resolve disputes.
The need to prevent fraud or enforce agreements and policies.

Your Rights & Choices

Depending on where you live, you may have certain rights in relation to your personal information.

These rights may include:

Right to access: you may have the right to request access to personal information we hold about you.
Right to correction: you may have the right to ask us to correct inaccurate or incomplete personal information.
Right to deletion: you may have the right to request deletion of personal information in certain circumstances.
Right to portability: you may have the right to receive a copy of certain personal information in a usable format or request that it be transferred to another organisation.
Right to object or restrict processing: you may have the right to object to or request restriction of certain processing activities.
Right to withdraw consent: where processing is based on your consent, you may withdraw that consent where permitted by applicable law.

These rights are not absolute and may apply only in certain circumstances.

We may need to verify your identity before responding to a privacy request.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

UK & European Economic Area Rights

If you reside in the United Kingdom or European Economic Area, you may have additional privacy rights under applicable data protection laws.

These may include rights relating to access, correction, deletion, restriction, objection, portability and withdrawal of consent.

If you are in the United Kingdom, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Complaints

If you have a complaint regarding how we collect, use, disclose or otherwise process your personal information, please contact us using the details below.

We will review your complaint and respond in accordance with applicable legal requirements.

Depending on where you live, you may also have the right to lodge a complaint with your local privacy or data protection authority.

International Transfers

Your personal information may be transferred, stored or processed in countries other than the country in which you live.

This may occur when we use international technology, payment, fulfilment, shipping, analytics or other service providers.

Where required by applicable law, we use appropriate measures designed to protect personal information transferred internationally.

Where personal information is transferred from the European Economic Area or United Kingdom, recognised transfer mechanisms may be used where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements or other operational reasons.

When we make changes, we will update the “Last updated” date on this page and provide additional notice where required by applicable law.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Store name: Walden London
Business name: Saala
Company registration number: 88422348
Warehouse address: 7 Buckingham Rd, Edgware, HA8 6LY, United Kingdom
Business address: Lindeboom 89, 6585 BG Mook, Netherlands
Phone: +44 ...
Email: support@waldenlondon.com

Monday to Friday: 10:00 am – 5:30 pm
Saturday and Sunday: 10:00 am – 3:00 pm
All times are in UK local time.

We aim to respond to all enquiries within 24 hours.